A Personalized Eyewear Experience for Every Aesthetic
Choosing new glasses should feel exciting, not overwhelming. Whether you want a sleek everyday pair or something bold and fashion forward, Today's Vision 380 makes sure your eyewear fits your look and your face - with a large selection of fine, high-quality frames for every person and every face shape.
Optical Guidance You Can Count On in Frisco
Our opticians take the time to learn about your visual needs, styling preferences, and insurance coverage so you can feel confident from the moment you try on your first pair.
We offer a wide selection of frames in a variety of styles, sizes, and fits—so no matter your face shape or personal aesthetic, we’ll help you find the perfect match. Whether you’re after something bold and fashion-forward or subtle and refined, there’s something here for everyone.
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Honest frame and lens recommendations
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Professional fittings for comfort and function
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Support with vision insurance, including VSP Premier benefits
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Adjustments and minor repairs at no additional cost
Why Frisco Patients Choose Our Optical Boutique
Our optical dispensary is built with care and clarity in mind. It’s welcoming, well organized, and designed to make choosing glasses a stress free, even fun, part of your visit. Patients love the boutique feel without the high pressure sales approach.
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Fashion focused without losing functionality
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Friendly staff who know fit, not just fashion
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A relaxed atmosphere where you can take your time
Explore Designer Eyewear That Fits Your Style
Upgrade Your Vision With Lens Treatmetns
The right lenses make all the difference. We offer a range of lens treatments and materials that improve clarity, reduce strain, and protect your eyes in every environment.
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Anti glare coatings
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Blue light blocking lenses for screen heavy routines
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Zeiss Gold UV treatment for high performance protection
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Prescription sunglasses and transition lenses
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Safety lenses and sports specific options
